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They say: “We do not remember what people say, but we do remember how they make  us feel”. Indeed, feelings have a lot to do with how we make memories. Sensory register is the first and the most important stage of memory creation. Our brain gathers information from the environment via visual and auditory cues, known as “iconic” and “echoic” memory. For example, when you look at a picture on the wall and then suddenly look away, you can still remember the image shown in the picture. This is how your iconic memory works. In the same way, when you hear the lyrics of your favorite song, you understand them only a moment later, which is echoic memory in action. 

The same is applicable to the memorable events of our life. We remember them due to  memory cues, such as images of places, sounds and even smells. For example, you may instantly recall one of the moments of  your life just by smelling your favorite perfume. It always happens to me when  wearing my favorite fragrance Chanel Chance! I automatically relocate in my memories to Vienna, the place I actually bought the perfume and wore it while walking around the city. Ask any of your friends whether they experienced the same. You’ll be surprised some of them may name the exact year they heard a certain song or even what they did while listening to it. All of this is surely attributed to how the mechanics of our memories work!  

You may use such natural processes to your benefit and apply them to real life, for instance, when picking a present for anyone on their special occasion. The best presents are definitely personalized ones, the ones directly pointing to  people’s memorable experiences. To trigger the memory in the way it can recall something meaningful, present an item that would contain your giftee’s iconic and echoic cues. These might be printables, pictures and even videos of their special day, anniversary or anything that helps recall things via visual channels. Or make use of audio files, songs, snippets of recordings (there are numerous personalized options of presents that contain QR codes linked to your giftee’s favorite song or playlist!). 

Follow some of these simple tips to make your gift really special and heartwarming. Attention to details such as visual and auditory cues, would make you a true master of gifting! It's one of the simplest ways to bring out more smiles on people’s faces and make more amazing memories together!